Don’t Waste It

A personal brand is the intersection between perception and reality. Your reality might be that you’re an introvert and you’re shy/withdrawn when you meet new faces, but that’s not the perception you want people to have of you…

If you find yourself looking good and your phone’s camera is good enough, don’t waste it please.

Give someone your phone and pose like someone that has a real life, we already know you’re not a model. Relax, laugh, smile, look into the camera, be playful, be you, snap plenty – at least one will make good content. Find the balance between the desired perception and your present reality. 2018 is not a year to be shy.

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